CRYSTALS SWAROVSKI - STANDARD OF JEWELRY ART
There is hardly a person who would not have heard of Swarovski rhinestones. These stones are decorated with luxury phones and expensive cars, they can be seen on celebrity clothes.…

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TOP-5 FASHION JEWELRY IN 2019
Every year the capricious lady Fashion defines new trends. What has changed this time? We offer you the TOP-5 fashionable jewelry and tell you about current trends in 2019. Jewelry…

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Triumph of feeling over calculation
Meanwhile, in fact, Pomellato is a house that became famous for the more budgetary and "daily" class of jewelry pret-a-porter - and suddenly, almost ten years ago, it came up…

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Jewelry work, or the science of safe shopping
Where to go? First of all, you should make sure that the store in which you want to make a purchase is trustworthy. How to do it? To get started,…

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Recommendations for the evaluation of exclusive jewelry

The term “high jewelry” is applicable to refer to fine jewelry work, especially distinguished by the refinement of design. And the products of such work are usually performed in one copy (exclusive), they use precious stones of the highest quality. The appraiser must clearly understand that mass-produced products cost much less than hand-made products with rare gems.

Exclusive products are always more expensive because the costs of their production are covered by one consumer, and not shared among many, as is the case with mass production.
The margin on exclusive jewelry is different everywhere and depends on many factors that are never the same for all manufacturers. These factors include the rarity of the product, insurance conditions, protection costs, credit risks, costs for personnel training, the provision of special services (for example, manufacturing products for company design and to order), repair, customer support.

The word “jewelry” does not mean only the manufacture of products from precious metal, it must be the meaning of the word “magnificent.”
The extraordinary jewelry and perception of the artist’s cultural development, his ideas about the beauty and convenience of the product are always reflected in the extraordinary jewelry.

Studying the author’s jewelry, you can determine the most characteristic features of the time of its manufacture: culture, value orientations, philosophical ideas. On the other hand, copyright jewelry always expresses a particular artistic image. At the same time, decoration as a set of elements, a combination of different: precious metals, stones in various proportions, rhythms, color, texture of processing creates a huge variety of variations within a certain aesthetic ideal. The range of the value characteristics of these variations is from dull-tasteless to the highest aesthetically sophisticated patterns.

In jewelry design, the high-quality elaboration of the artistic image is of great importance. In the process of creating jewelry, the most important role is played by the style that sets the designer a creative program: it forms the aesthetic ideal, dictates images and silhouette shapes, determines the rate of jewelry obsolescence. The style orients the designer to the processing of diverse ideas into a single holistic system, within which every detail is subordinated to a common concept. The style developed by the jewelry company orients the consumer to the ideas about the value of a particular collection.

Drag-stones
Since ancient times, gems have been human companions. The tradition of honoring precious stones is rooted in ancient Egypt and Rome. The Egyptians decorated themselves with amethysts, emeralds, turquoise, while…

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In a romantic trip for wedding rings!
We agree that buying rings is a matter of responsibility, because these little “keepers” will stay with you for many years. From the purchase of wedding rings, you can make…

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The colorful decorations of the brand Taffin in the center of New York
“This is a very dangerous world in which we live. Endless polls of people about what they want, give only a primitive and expected presentation. And this is not surprising.…

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