Collection - Camellia Metamorphosis
“Let there be a garden!”, As if the designers and jewelers of Chanel Joaillerie decided it and collected all sorts of camellias in one collection of jewelry Jardin de Camélias…

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Triumph of feeling over calculation
Meanwhile, in fact, Pomellato is a house that became famous for the more budgetary and "daily" class of jewelry pret-a-porter - and suddenly, almost ten years ago, it came up…

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High technology penetrated the jewelry business
Today, decoration can be not only decorative, but functional. Millionaires do not skimp on the purchase of gadgets in gold and in a generous placer of diamonds. USB-drives or flash…

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Enamel - color decoration
Even in ancient times, metal decorations were decorated with colored enamel and even then they had different uses of the decorative properties of this multi-colored glass mass. The enamel was…

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Recommendations for the evaluation of exclusive jewelry

The term “high jewelry” is applicable to refer to fine jewelry work, especially distinguished by the refinement of design. And the products of such work are usually performed in one copy (exclusive), they use precious stones of the highest quality. The appraiser must clearly understand that mass-produced products cost much less than hand-made products with rare gems.

Exclusive products are always more expensive because the costs of their production are covered by one consumer, and not shared among many, as is the case with mass production.
The margin on exclusive jewelry is different everywhere and depends on many factors that are never the same for all manufacturers. These factors include the rarity of the product, insurance conditions, protection costs, credit risks, costs for personnel training, the provision of special services (for example, manufacturing products for company design and to order), repair, customer support.

The word “jewelry” does not mean only the manufacture of products from precious metal, it must be the meaning of the word “magnificent.”
The extraordinary jewelry and perception of the artist’s cultural development, his ideas about the beauty and convenience of the product are always reflected in the extraordinary jewelry.

Studying the author’s jewelry, you can determine the most characteristic features of the time of its manufacture: culture, value orientations, philosophical ideas. On the other hand, copyright jewelry always expresses a particular artistic image. At the same time, decoration as a set of elements, a combination of different: precious metals, stones in various proportions, rhythms, color, texture of processing creates a huge variety of variations within a certain aesthetic ideal. The range of the value characteristics of these variations is from dull-tasteless to the highest aesthetically sophisticated patterns.

In jewelry design, the high-quality elaboration of the artistic image is of great importance. In the process of creating jewelry, the most important role is played by the style that sets the designer a creative program: it forms the aesthetic ideal, dictates images and silhouette shapes, determines the rate of jewelry obsolescence. The style orients the designer to the processing of diverse ideas into a single holistic system, within which every detail is subordinated to a common concept. The style developed by the jewelry company orients the consumer to the ideas about the value of a particular collection.

"New Russians": Russian jewelry brands
Since her childhood, Elena Tsvetkova has been stretching to everything beautiful (which is not surprising for the residents of the northern capital). Today, her Jewelry House in St. Petersburg successfully…

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My Dior Collection - Nude Jewelery
The new advertising campaign of the My Dior jewelry collection aroused particular interest due to the nude model in the photos. One of the most beautiful models of our time…

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TOP-5 FASHION JEWELRY IN 2019
Every year the capricious lady Fashion defines new trends. What has changed this time? We offer you the TOP-5 fashionable jewelry and tell you about current trends in 2019. Jewelry…

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